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Pardot DIY Implementation:
Section One: Intro
Introduction (0:55)
Implementation Walk Through (2:19)
Terms & Interface (9:20)
Quiz
Section 2: Technical Setup
Technical Items Overview (0:48)
Implement Website Tracking Code (5:54)
Implement DNS TXT Entries (10:15)
Create your Pardot CNAME (6:28)
Adding Users, Groups & Queues (15:40)
Understanding Pardot Campaigns (3:57)
Quiz
Section 3: Connecting Pardot & Salesforce
Overview: Pardot & Salesforce (2:19)
Before Connecting: What you need to know
Create the Connector (23:53)
Importing Legacy Contacts (16:13)
Section 4: List Management & Automation
List Building: Segmentation (17:08)
Segmentation Rules (3:52)
Automation Rules (6:25)
Scoring & Scoring Categories (8:46)
Page Actions (5:56)
Grading in Pardot (15:35)
Section 5: Creating & Sending Emails
Recap: Before Sending your first email (1:39)
Email Templates (24:11)
List Emails (10:48)
Email Preference Center (7:39)
Engagement Studio (18:31)
Section 6: Forms, Landing Pages, & Additional Assets
Forms & Form Handlers (31:12)
Layout Templates (4:46)
Landing Pages (10:55)
Custom Redirects, Dynamic Content & Folders (14:36)
SEO Monitoring: Keywords & Competitors (4:44)
Pardot Connectors (7:29)
Putting it all together
Building our first campaign (23:02)
Implement DNS TXT Entries
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